WhatsApp Business APK 2021: Features, Benefits and Tips
- Thesis statement: Summarize the main benefits and features of WhatsApp Business for small and medium businesses. H2: How to Download and Set Up WhatsApp Business App - Step 1: Download the WhatsApp Business app from the Google Play Store or the App Store. - Step 2: Verify your business phone number and restore your account from a backup if you have one. - Step 3: Set your business name and build your profile with relevant information. - Step 4: Create a catalog to showcase your products and services. H2: How to Use WhatsApp Business Features to Grow Your Business - H3: Send and Receive Messages with Customers - Explain how to use labels, greeting messages, quick replies, and away messages to manage customer conversations. - Give examples of how to use multimedia, files, location, and contacts to enhance communication. - H3: Reach Out to Customers with Business Initiated Messages - Explain how to use message templates to send notifications, reminders, updates, and confirmations to customers who have opted in. - Give examples of how to use text-based, media-based, or interactive messages to drive engagement. - H3: Send Feature-Rich Communications with WhatsApp Business Platform - Explain how to use the WhatsApp Business API to integrate WhatsApp with a CRM or customer support software. - Give examples of how to use chatbots, media-rich messages, native entry points, and message engagement metrics to scale your business communication. H2: How to Benefit from WhatsApp Business in 2021 - H3: Meet Customers Where They Already Are - Explain how WhatsApp Business can help you reach more than 2 billion users around the world who prefer messaging over other channels. - Give examples of how WhatsApp Business can help you tap into new markets and segments. - H3: Drive Business Outcomes - Explain how WhatsApp Business can help you increase sales, conversions, retention, and loyalty by providing a convenient and personalized customer experience. - Give examples of how WhatsApp Business can help you generate leads, close deals, upsell, cross-sell, and get referrals. - H3: Build Long-Lasting Customer Relationships - Explain how WhatsApp Business can help you establish trust, credibility, and rapport with your customers by providing a secure and verified platform. - Give examples of how WhatsApp Business can help you collect feedback, resolve issues, offer support, and reward customers. H2: Conclusion - Restate the main benefits and features of WhatsApp Business for small and medium businesses. - Call to action: Encourage readers to download the app and start transforming their customer experience on WhatsApp. H2: FAQs - Q1: What is the difference between WhatsApp and WhatsApp Business? - Q2: How much does WhatsApp Business cost? - Q3: How can I get verified on WhatsApp Business? - Q4: How can I switch from WhatsApp to WhatsApp Business? - Q5: How can I contact WhatsApp Business support? Table 2: Article with HTML formatting What is WhatsApp Business and Why You Need It in 2021
If you are a small or medium business owner looking for a way to communicate with your customers more effectively, you might want to consider using WhatsApp Business.
WhatsApp Business is a free-to-download app that allows you to create a business profile on the most popular messaging platform in the world. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls*, free international messaging*, group chat, offline messages, and much more.
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But what makes WhatsApp Business different from WhatsApp? And how can it help you grow your business in 2021? In this article, we will answer these questions and show you how to download, set up, and use WhatsApp Business features to transform your customer experience on WhatsApp.
The main benefits of using WhatsApp Business are:
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You can meet customers where they already are and reach more than 2 billion users around the world who prefer messaging over other channels.
You can drive business outcomes by increasing sales, conversions, retention and loyalty by providing a convenient and personalized customer experience.
You can build long-lasting customer relationships by establishing trust, credibility, and rapport with your customers by providing a secure and verified platform.
Ready to get started? Let's dive into the details of how to download and set up WhatsApp Business app on your phone.
How to Download and Set Up WhatsApp Business App
Downloading and setting up WhatsApp Business app is easy and fast. Just follow these steps:
Download the WhatsApp Business app from the . Make sure you have enough space on your phone and a stable internet connection.
Verify your business phone number and restore your account from a backup if you have one. You can use the same phone number that you use for WhatsApp Messenger, but you will need to delete or transfer your account to a different phone. Alternatively, you can use a different phone number for WhatsApp Business, but you will need a separate device with a SIM card.
Set your business name and build your profile with relevant information. You can add your logo, address, website, email, description, hours of operation, and more. This will help customers find and recognize your business on WhatsApp.
Create a catalog to showcase your products and services. You can add images, prices, descriptions, links, and codes for each item. This will help customers browse and order your products and services directly from WhatsApp.
Congratulations! You have successfully downloaded and set up WhatsApp Business app on your phone. Now you are ready to use its features to grow your business.
How to Use WhatsApp Business Features to Grow Your Business
WhatsApp Business app offers a range of features that can help you communicate with your customers more effectively and efficiently. Here are some of the main features that you can use:
Send and Receive Messages with Customers
One of the core features of WhatsApp Business app is the ability to send and receive messages with customers. You can use this feature to:
Use labels to organize your chats and contacts by categories such as new customer, pending payment, order complete, etc.
Use greeting messages to welcome new customers or introduce your business when they message you for the first time.
Use quick replies to save and reuse frequently sent messages such as thank you, welcome, sorry, etc.
Use away messages to let customers know when you are not available or out of office.
Use multimedia, files, location, and contacts to enhance your communication with customers. You can send images, videos, audio, documents, maps, vCards, and more.
For example, you can use labels to sort your chats by order status, use greeting messages to thank customers for choosing your business, use quick replies to answer common questions or confirm orders, use away messages to inform customers about your working hours or holidays, and use multimedia to showcase your products or services or send invoices or receipts.
Reach Out to Customers with Business Initiated Messages
Another feature of WhatsApp Business app is the ability to reach out to customers with business initiated messages. You can use this feature to:
Use message templates to send notifications, reminders, updates, and confirmations to customers who have opted in. You can create your own message templates or use the ones provided by WhatsApp.
Use text-based, media-based, or interactive messages to drive engagement with customers. You can send text messages with emojis or formatting, media messages with images or videos, or interactive messages with buttons or menus.
For example, you can use message templates to send appointment reminders, delivery updates , payment confirmations, or feedback requests to customers who have agreed to receive them. You can also send media messages with product images or videos, or interactive messages with buttons or menus to offer discounts, promotions, or surveys to customers.
Send Feature-Rich Communications with WhatsApp Business Platform
If you want to take your business communication to the next level, you can use the WhatsApp Business Platform. This is a separate service that allows you to integrate WhatsApp with a CRM or customer support software. You can use this service to:
Use chatbots to automate and scale your customer interactions. You can create your own chatbots or use the ones provided by WhatsApp partners.
Use media-rich messages to send more engaging and interactive content to customers. You can send images, videos, audio, documents, stickers, and more.
Use native entry points to attract and retain customers on WhatsApp. You can use QR codes, short links, buttons, or ads to invite customers to start a conversation with you on WhatsApp.
Use message engagement metrics to measure and improve your performance on WhatsApp. You can track metrics such as sent, delivered, read, and replied messages.
For example, you can use chatbots to answer FAQs, qualify leads, book appointments, or process orders. You can also use media-rich messages to send product catalogs, brochures, flyers, or coupons. You can also use native entry points to display QR codes on your website, store, or packaging, or run ads on Facebook or Instagram that direct customers to your WhatsApp number. You can also use message engagement metrics to analyze your customer satisfaction, response time, conversion rate, or retention rate.
How to Benefit from WhatsApp Business in 2021
Now that you know how to download, set up, and use WhatsApp Business features, you might be wondering how they can benefit your business in 2021. Here are some of the ways that WhatsApp Business can help you grow your business in the new year:
Meet Customers Where They Already Are
One of the biggest advantages of using WhatsApp Business is that you can meet customers where they already are and reach more than 2 billion users around the world who prefer messaging over other channels. According to a study by Facebook, 68% of consumers say they are more likely to do business with a brand that they can message directly. Moreover, 53% of consumers say they are more likely to shop with a business that they can message directly.
This means that by using WhatsApp Business, you can tap into a huge and loyal customer base that is already familiar and comfortable with using WhatsApp. You can also expand your reach and access new markets and segments that are not served by other channels. For example, you can reach customers in emerging markets where WhatsApp is the dominant messaging app, or customers in niche segments such as millennials or Gen Z who prefer messaging over phone calls or emails.
Drive Business Outcomes
Another benefit of using WhatsApp Business is that you can drive business outcomes by increasing sales , conversions, retention, and loyalty by providing a convenient and personalized customer experience. According to another study by Facebook, 66% of consumers say that messaging a business makes them feel more confident about the brand. Moreover, 61% of consumers say that messaging a business makes them more likely to buy from the brand.
This means that by using WhatsApp Business, you can boost your sales and revenue by providing a frictionless and seamless customer journey on WhatsApp. You can also increase your conversions and retention by providing relevant and timely information, offers, and support to your customers on WhatsApp. For example, you can use WhatsApp Business to generate leads, close deals, upsell, cross-sell, and get referrals from your customers.
Build Long-Lasting Customer Relationships
A third benefit of using WhatsApp Business is that you can build long-lasting customer relationships by establishing trust, credibility, and rapport with your customers by providing a secure and verified platform. WhatsApp Business offers end-to-end encryption for all messages, which means that only you and your customers can read them. WhatsApp Business also allows you to get verified with a green checkmark badge, which means that customers can trust that they are talking to a genuine business.
This means that by using WhatsApp Business, you can enhance your brand reputation and customer loyalty by providing a safe and reliable platform for your customers on WhatsApp. You can also improve your customer satisfaction and advocacy by providing feedback, resolving issues, offering support, and rewarding customers on WhatsApp. For example, you can use WhatsApp Business to collect feedback, conduct surveys, handle complaints, provide assistance, and send coupons or vouchers to your customers.
Conclusion
WhatsApp Business is a powerful tool that can help you grow your business in 2021. It allows you to create a business profile on the most popular messaging platform in the world and use its features to communicate with your customers more effectively and efficiently. By using WhatsApp Business, you can meet customers where they already are, drive business outcomes, and build long-lasting customer relationships.
If you are a small or medium business owner who wants to take advantage of WhatsApp Business in 2021, don't wait any longer. Download the app today and start transforming your customer experience on WhatsApp.
FAQs
Here are some of the frequently asked questions about WhatsApp Business:
Q1: What is the difference between WhatsApp and WhatsApp Business?
A1: WhatsApp is a messaging app that allows you to send and receive messages, calls, photos, videos, documents, and voice messages with your friends and family. WhatsApp Business is a messaging app that allows you to create a business profile and use features such as labels, message templates, catalog, chatbots, etc. to communicate with your customers.
Q2: How much does WhatsApp Business cost?
A2: WhatsApp Business is free to download and use for small and medium businesses. However, if you want to use the WhatsApp Business Platform or send business initiated messages to customers who have not contacted you first, you will need to pay a fee per message depending on the country and type of message.
Q3: How can I get verified on WhatsApp Business?
A3: To get verified on WhatsApp Business, you need to submit your business information such as name , address, website, email, etc. to WhatsApp for verification. You can do this by going to Settings > Business Tools > Business Profile > Edit Profile > Get Verified. WhatsApp will review your information and notify you if you are approved or rejected. If you are approved, you will get a green checkmark badge next to your business name.
Q4: How can I switch from WhatsApp to WhatsApp Business?
A4: You can switch from WhatsApp to WhatsApp Business by following these steps:
Back up your chat history on WhatsApp by going to Settings > Chats > Chat Backup > Back Up.
Download the WhatsApp Business app from the Google Play Store or the App Store.
Verify your business phone number and restore your chat history from the backup.
Set your business name and profile and start using WhatsApp Business.
Q5: How can I contact WhatsApp Business support?
A5: You can contact WhatsApp Business support by going to Settings > Help > Contact Us. You can also visit the for more information and resources.
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